Something I've been thinking about lately, about theatre, off-Broadway and larger: Why are we trying to sell people something they don't want? Selling men tampons, as one astute marketing director put it. I know this is terribly pessimistic, but when you've got a product that you believe is good, and no one wants it - where does that leave you? We're not even up to selling our product as the best - we're still back at convincing people they want any of this kind of product at all. If no one wants to see plays... why do I think that's something I can change, and why do I think I should? Would I be better off in some tiny downtown theatre making whatever art I want for the 30 people who'll come see it? (And what art am I myself actually making? Though that's a whole nother pile of dread.) Do folks in other industries come up against this problem? If I worked in publishing would this be better? Should I go back to school for some sciency thing? Surgeons don't worry about this. Do astronomers? I'm sure this spell of pessimism will pass, but these are probably questions I ought to deal with at some point. Growing up to be the next Joe Papp isn't as easy as I'd like it to be.